For the first time, the screens of TV sets showed letters O and I accompanied by verses by Alexander Pushkin. Soon the viewers saw the presenter – a man looking exactly like legend of domestic science Pyotr Kapitsa. The show’s name was Ochevidnoye-neveroyatnoye. It was devoted to popularization of science, a noble enough cause. The presenter’s name was Sergey Kapitsa. He was the son of Pyotr Kapitsa. This television show has become a part of anecdotes, songs by Vladimir Vysotsky, and the cultural context of the time. The program offered different stories and characters having, however, one feature in common – intellectuality.