Ditmar Rosental is a professor of philology, the top authority on spelling for everyone speaking and writing in Russian. Numerous textbooks and manuals by Rosental have long become bestsellers and their circulation numbers exceed those of popular fiction. Numerous students gratefully remember professor Rosental and enthusiastically repeat his advice to those willing to write properly: “If you are not sure whether to write ‘here’ or ‘hear’, write ‘this place’.”