1. If you’re not stubborn, you’ll give up on experiments too soon. And if you’re not flexible, you’ll pound your head against the wall and you won’t see a different solution to a problem you’re trying to solve.
2. If you decide that you're going to do only the things you know are going to work, you're going to leave a lot of opportunity on the table.
3. If you absolutely can't tolerate critics, then don't do anything new or interesting.
4. If you double the number of experiments you do per year you're going to double your inventiveness.
5. No business plan can stand the test of reality. Reality is always different from the picture in the plan.
6. Failure is an integral part of trying to invent anything. Failure and invention are inseparable twins. We understand and believe that it is better to be wrong, because you’ll be right at the end.
7. We are stubborn on vision. We are flexible on details.
8. If you only do things where you know the answer in advance, your company goes away.
9. Frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out.
10. The goal of monitoring the competition is not copying but getting food for inspiration. This way you can add something unique to your events.